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GOON WITH THE SPOON

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E-40 Reflects On Building His Family-Owned, Black-Owned Business From The Ground Up With 'No Investors, No Nothing'

E-40 not only excels in the food and spirits industry but also holds complete control over his brand.

Samantha Dorisca

Nov 20, 2023

Snoop Dogg And E-40 Partner To Debut 'Goon With A Spoon' Cookbook

These West Coast legends are cooking up something huge… literally.

Shanique Yates

Jul 20, 2023

Exclusive: How E-40 Went From Rapper To What He Calls 'The Epitome Of Black-Owned Business' By Investing In Himself

E-40 always knew he would be successful. In an exclusive interview with AfroTech, E-40 — whose real name is Earl Tywone Stevens Sr. — revealed he had a self-motivated spirit nurtured early on by those closest to him. He still credits his uncle, Saint Charles Thurman, as a mentor to this day. Saint Charles Thurman owned a painting company and played an instrumental role in teaching E-40 the ins and outs of the business. Outside of his venture, he was well-known as a soul singer and also released his own records in the 1970s. Therefore, E-40 believed he could also pursue his passion for music and all things in between because he saw it firsthand with his uncle. Fast forward and E-40 has become a permanent fixture in Hip-Hop history thanks to a staggering music catalog that includes “Sprinkle Me,” and “Tell Me When to Go.” He has remained relevant for over three decades and has kept his adolescent promises alive by building a business empire that includes Goon With The Spoon and Earl...

Samantha Dorisca

Aug 24, 2022

E-40 Announces Goon With The Spoon's '100 Percent Black-Owned' Ice Cream

E-40 is building a business empire for himself. Apart from having his own wine line — Earl Stevens Selections — the rapper fulfilled his lifelong dream of entering into the food industry with the launch of his food brand Goon With The Spoon, which includes gourmet meat products. As previously reported by AfroTech, the variety of sausages offered are in partnership with Justin Kinder of Kinder’s Meats. At the time of the announcement in October 2021, E-40 shared that the launch was only the beginning and more things were on the way. In a recent Instagram post, the businessman has kept his promise. After teasing the idea during Good With The Spoon’s initial rollout, ice cream is officially one of its new products. “Expanding the brand with Goon With The Spoon & getting into the ice cream game! 100 percent, Black-owned !” the West Coast Hip-Hop legend shared in his Instagram post’s caption. View this post on Instagram A post shared by E40 Mogul 🥂🎩 (@e40) When taking a look at the photo...

Ngozi Nwanji

Apr 1, 2022

Trick Daddy Debuts Cooking Series Featuring CeeLo Green, Rick Ross, And More

Trick Daddy has something cooking! The Miami, FL rapper has launched a new series titled “B!tch, I Got My Pots,” Global Grind reports. The weekly cooking show launched its pilot on Feb. 12, 2022, and has since featured notable guests such as American singer CeeLo Green, former NFL wide receiver Brandon Tyrone Marshall, rapper Kent Jones, Rick Ross, and more. View this post on Instagram A post shared by Trick Daddy Dollars (@trickdaddydollars) Not only does the Facebook Live show give insight into Trick Daddy’s southern culinary journey but it also touches on topics including music, entertainment, pop culture, and more. In an intimate conversation between Trick Daddy and Marshall, he was reminded of his long-lasting impact on street rap in the south. “When I think about Trick Daddy, I think about Jay-Z, I think about Tupac, I think about Biggie, what you did for the south, and also what you did for the culture,” Marshall said.

Samantha Dorisca

Mar 30, 2022