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Google's Stephanie Horton Wants To Help Black-Owned Businesses Go Digital With The Fifteen Percent Pledge

The digital landscape continues to evolve with new innovative ways of marketing, advertising and branding for businesses. While Black business owners’ imitable creativity marks them as trendsetters in their respective markets, lack of access to essential digital tools keeps them a few steps behind when it comes to their businesses’ online presence. To improve that, the Fifteen Percent Pledge and Google Shopping have recently joined forces for a two-year partnership to help place Black entrepreneurs ahead of the curve. The Fifteen Percent Pledge, founded by fashion designer Aurora James in June 2020, is a nonprofit that pushes for major retailers to pledge 15 percent of their shelf space to Black-owned businesses. As Google Shopping is committed to Black businesses within its own company mission, the tech giant is now backing the organization in its Business Equity Community — an online, networking platform that will provide Black business owners access to digital tools, training and...

Ngozi Nwanji

Nov 22, 2021

Google Extends New 'Black-Owned' Feature to Shopping Tab to Make Buying Black More Accessible

Support for Black-owned businesses exploded last summer amid the mass Black Lives Matter protests, which seemingly turned entire industries upside down. The demand for more visibility for these businesses has also seen an uptick from consumers on the e-commerce world. According to Google, over the last 12 months search interest for “black owned businesses” has skyrocketed 600% based on Google Trends data. To support this influx of consumers looking to buy Black, Google Shopping has extended its new feature specifically designed to help shoppers easily identify and buy from Black-owned businesses via Google. Google Shopping refers to the newly-updated feature as the “Black-owned attribute” which Black business owners can use by visiting the Google Merchant Help Center. The feature will become available to all Google shoppers and applicable U.S. Google Merchants in the coming months. GIF credit: Google According to a blog announcement, Google added this new update to accompany the...

Njera Perkins

Feb 17, 2021