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Reebok's 'Courting Greatness' Campaign Uses AR Technology To Empower Users With The Ability To Play Anywhere 

Technology continues to change the world of sports as we know it, and Reebok recognizes that. For years, access to sports facilities has not been the norm for children in underserved areas often pushing them to reinvent the wheel when it comes to playing some of their favorite games. Now, Reebok is equipping those same communities with the resources that they need to play big thanks to augmented reality (AR) technology tools. Courting Greatness is a FW21 basketball campaign that was launched by the company in late July that uses technology to provide a real-world environment of playable basketball spaces where they may not exist. Photo courtesy of Reebok “Technology is undeniably just part of the fabric of our culture now,” said Inga Stenta, Head of U.S. Marketing for Reebok in an exclusive interview with AfroTech. “As you see things continuing to evolve and move, it is becoming more and more connected to the sports space. What we are really trying to do in this situation is...

Shanique Yates

Aug 20, 2021

Google Now Lets You Register .dev Domains

Google Registry is now giving people the power to register .dev domains in an effort to expand access to website names that would otherwise be taken or too expensive to buy. The new top-level domains are dedicated to developers and technology companies. Some communities that are already using the domain include Women Who Code at and Slack at Google Registry also recently launched  .app and .page domains. Each of the domains, including .dev, require HTTPS, making them secure for users. “This protects people who visit your site against ad malware and tracking injection by internet service providers, and from spying when using open WiFi networks,” Google’s Vice President and Chief Information Officer Ben Fried said in a blog post . “With every .dev website that’s launched, you help move the web to an HTTPS-everywhere future.” The company is offering an Early Access Program to register for a .dev domain now through February 28.

Arriana McLymore

Feb 21, 2019

Google Announces New $1 Billion NYC Expansion

On Monday, Google announced plans to expand its New York City campus. The $1 billion project will consist of two Hudson Street offices and a Washington Street location. In total, the Google Hudson Square will be over 1.7 million square feet. The company has also planned expansion in Chelsea. Earlier this year, Google purchased Manhattan Chelsea Market for $2.4 billion. “With these most recent investments in Google Chelsea and Google Hudson Square, we will have the capacity to more than double the number of Googlers in New York over the next 10 years,” Senior Vice President and Chief Financial Officer Ruth Porat said in a blog post. Google’s current New York City office houses more than 7,000 employees that work on the Search, Ads, Maps, YouTube, Cloud, Technical Infrastructure, Sales, Partnerships and Research teams. “We believe that as our company grows, we have a responsibility to support the communities we call home,” Porat said.  “That means supporting the infrastructure and...

Arriana McLymore

Dec 17, 2018