Global Culture Initiative

Spotify's Global Culture Initiative Is Giving You Music From Around the World
Spotify's Global Culture Initiative Is Giving You Music From Around the World

Spotify is spicing up its users’ playlist with its new Global Culture Initiative , which plans to promote and advance culturally diverse music. Rocio Guerrero, Head of Global Cultures at Spotify, called the initiative one of the most important things that the company has ever done. “People are...