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Ayesha Curry Becomes A Board Member For Organic Gardening Brand Back To The Roots

Ayesha Curry is going from having a “green thumb” to becoming a leader in the gardening space. According to a press release, the chef has joined one of the leading organic gardening brands Back to the Roots’ Board of Directors. With the news, Curry is marked as the sixth member of the Oakland-based company’s board, which has a focus on product and brand development. Through her new appointment, they’re striving to further connect with their Gen Z consumers with Curry’s “ cachet to the company as it looks to capitalize on healthier and more sustainable food practices popular with younger people.” “I am so excited to join the board of Back to the Roots,” Curry shared, per the press release. “Nikhil, Alejandro and I share a passion for educating families about the magic of growing their own food and creating excitement about making healthy food choices. As a mom, it is important for me to encourage my children to develop a healthy lifestyle while also being mindful of protecting the...

Aug 17, 2022