At the center of Gap’s ethos is a commitment to individuality, creativity and self-expression. And while the company points to one’s fashion sense as a surefire way to incorporate all three into one’s life, it has also intentionally sought ways to ensure that consumers can see their style and values reflected in the brand as well. The Hip-Hop generation will likely recall first becoming aware of Gap’s desire to connect with the culture in 1997, with the iconic LL Cool J commercial. Today, the company continues to foster those cultural moments through unique brand collaborations, and by making sure that those tasked with spearheading these initiatives are people who truly get what these moments can mean when properly executed. “Gap is one of the world’s most beloved brands. People know and love Gap because at our best, we do more than sell clothes. We create conversations,” says Brigid Andrews, who leads the company’s partnerships and collaborations. “By blending creativity with...
Feb 16, 2024
Beyond just the music, LL COOL J has always been a blessing to the culture, and this story is proof of it.
Feb 23, 2023
Employees have stepped forward with claims of what it’s like to work under Kanye West.
Nov 10, 2022
Kanye West has been making headlines over his public battle with corporations for weeks now. As AfroTech previously reported, Kanye West recently declared it was time to cut ties with Gap and adidas and go at it alone. “It’s time for me to go it alone,” West told Bloomberg. “It’s fine. I made the companies money. The companies made me money. We created ideas that will change apparel forever. Like the round jacket, the foam runner, the slides that have changed the shoe industry. Now it’s time for Ye to make the new industry. No more companies standing in between me and the audience.”
Sep 22, 2022
Kanye West is determined to push forward in the fashion industry on his own terms. As previously reported by AfroTech, the businessman has had ongoing issues with Gap and adidas. In an interview with Bloomberg, he shared that he had his mind set on going solo by cutting ties with big corporate partners.
Sep 15, 2022
When Kanye West enters the chat, you must put on your seatbelt because you never really know what direction the conversation will go. In this instance, however, the “College Dropout” rapper put the world on notice that he is cutting ties with corporate America. In an interview with Bloomberg, West details his thought process behind his actions to go solo and be done with big corporate partners.
Sep 13, 2022
Kanye West’s quest to open stores in Yeezy is being backed by Young Thug. As AfroTech just told you, West shared on Instagram that he had plans to open Yeezy stores globally, beginning first with Atlanta, GA. “We are going to open a Yeezy stores worldwide starting in Atlanta,” West wrote in an iPhone Note posted on Instagram that has now been deleted. “Who would be best to open it? I’ll buy the land and or building. Then we gonna open up in every state and then internationally. Anyone who has over 10 years retail experience and is ready to change the world post your Instagram handle or store location in the comments and we’ll find you.”
Sep 2, 2022
Kanye West is looking to open Yeezy stores worldwide. On Instagram, the billionaire rapper shared he is on the lookout for anyone with retail experience, who can bring his vision to life. Based on the post, West plans to expand first in Atlanta, GA, before scaling globally. “We are going to open a Yeezy stores worldwide starting in Atlanta,” West wrote in an iPhone Note posted on Instagram that has now been deleted. “Who would be best to open it? I’ll buy the land and or building. Then we gonna open up in every state and then internationally. Anyone who has over 10 years retail experience and is ready to change the world post your Instagram handle or store location in the comments and we’ll find you.” Screen shot taken via Kanye West’s Instagram
Sep 1, 2022
Although there may be trouble in paradise for major retailer Gap, Kanye West took to Instagram revealing previous milestones cemented through their partnership. West’s comments follow days after it was announced that Gap’s CEO Sonia Syngal would be stepping down, Yahoo Finance reports. According to the outlet, “The retailer warned it expects sales for the second quarter to decline in the high-single digit percentage range. Operating margins are pegged to land somewhere between zero to slightly negative. This marks the second straight material warning from Gap this year.”
Jul 15, 2022
Is Kanye West attempting to level up his household name status by taking the Yeezus brand into multiple industries? The Chicago native recently filed 17 trademark applications for Yeezus to include goods and services like an amusement park, toys, and cosmetics.
Jun 1, 2022
When you’re Kanye West, your interaction with money is different. The Chicago native has been in the game for years and has achieved much success, but when it comes to the coin, he probably doesn’t move like most. And, it’s to the point that he has to think about the last time he’s ever physically come into contact with cash. According to HipHopDX, the rapper has confirmed that it’s been years since he’s actually touched cash. “What you want me to pose with that?” he asked as a woman approached him with a wad of cash. “I ain’t going to lie to you. I ain’t touch cash in like four years.” With a smirk, the rapper shrugged off the statement and even began to chuckle as someone next to him pointed out that his response was an indicator of “real wealth.”
May 27, 2022
Whatever your thoughts on the aesthetic of the Yeezy line, it has contributed to making rapper-turned-mogul Kanye West a billionaire. And if you believe the latest report from Wells Fargo, it’s going to make him even more. According to CNBC, Gap is partnering with West to release a form of the Yeezy line. And Wells Fargo says that the incremental sales of the line will net West close to $1 billion in sales in the first year alone. “Now that this catalyst is here, the majority of questions we are fielding regarding Gap is around how powerful this partnership with Yeezy could be — which is why we thought it would be helpful to put numbers behind the initiative,” Wells Fargo analyst Ike Boruchow wrote in a note to clients on Wednesday. Part of the bank’s projection has to do with the success of sales like the limited edition blue puffer jacket, which was on sale for a limited time. Even though it retailed for $200, it sold out pretty quickly. Today, the blue puffer jacket sells for...
Jul 2, 2021
Nearly a year ago, rap icon Kanye West was following in the footsteps of Jay-Z as Hip-Hop’s second billionaire. Today, Bloomberg reports that the rapper’s upcoming Yeezy deal with Gap could increase his billion-dollar net worth to $6.6 billion. According to the outlet, West’s sneaker and apparel business with adidas AG and Gap Inc. — two of the world’s largest outfitters — is now valued at $3.2 billion to $4.7 billion by UBS Group AG, according to a private document reviewed by Bloomberg. The bank document also reveals that the new Gap deal — which is set to hit stores this summer — could be worth up to $970 million of that total. Additionally, it shares details of an ideal alliance that aims to emulate the same level of success of the adidas partnership. Last year, West — who maintains sole ownership and creative control of the Yeezy brand — signed a 10-year agreement with Gap to design and sell clothes for men, women and kids. The purpose behind the deal was to help revitalize...
Mar 17, 2021