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Frequency Podcast Campaign

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Spotify, FourTwo Creative Join Forces To Spotlight Black Podcasters Who Have Found Their Voices On The Mic

Back in May, Spotify announced a monumental initiative designed to invest in and amplify the work of Black creators in music and beyond. Today, the streaming giant has teamed up with Black woman-operated creative agency FourTwo Creative to rollout a new campaign continuing the momentum of the new budding creator hub. Frequency Podcast Campaign — which features a two-part video series highlighting select Black creators who have chosen podcasting as their creative avenue — was created by both parties in an effort to spotlight a space where Black voices are moving the needle and becoming a dominant force in audio. “Podcasting is yet another medium that allows Black creatives to have a space where they can say what they feel and tap into audiences who can relate,” FourTwo Creative tells AfroTech. “It’s a medium that’s also a level playing field of creating one’s own platform—there are so many resources available that allow creatives to start with what they have and produce quality...

Aug 11, 2021