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Frank "Cheech" Polonia

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Cheech Polonia Champions Distro Company Vydia As An Innovative Tech Solution For the Music Industry

The music industry is changing before our eyes in the age of digital distribution. The rapid transformation has created a new model by which the industry follows and introduced a slew of companies pushing a new agenda behind independence and ownership — one of which being global distribution company Vydia. According to Frank “Cheech” Polonia — Director of Creator Relations at Vydia — the company is an end-to-end music technology platform that provides labels and managers with the infrastructure and tools to power their business. Vydia’s place within the music business is to ultimately bridge the gap between music and tech. Polonia’s role at the company includes championing the brand as a valuable tool in managing digital footprints for various entities in the industry including independent artists, managers, management companies, and record labels. Polonia, a New York native who spent a decade serving as the Director of Standards and Practices at MTV, made the transition from music...

Njera Perkins

Dec 30, 2020