With Valentine’s Day being right around the corner, Shake Shack and DoorDash have partnered for a new way to bring in the season of love.

Food & Wine reports that the fast-food restaurant has partnered with the delivery giant to create a chicken sandwich-themed dating microsite called, “Eat Cute,” a play on “meet-cute.” The new food-based dating site is described as a “spicy dating site to help singles find their perfect match over their shared love of Shake Shack’s new Buffalo Chicken Sandwich,” according to the outlet.

“This February, Shake Shack wants all our single fans to find love in a hopeless place — online,” said Shake Shack’s chief marketing officer Jay Livingston in a statement. “By partnering with DoorDash for ‘Eat Cute,’ we are hoping to use our Buffalo Chicken Sandwich to light the initial spark and help singles everywhere spice up their dating experience.”

The idea for the “dating site for chicken lovers” was sparked from chicken sandwiches being in DoorDash’s top 10 most ordered items in February, according to the platform’s data. The partnership follows after their collaboration, “Love Delivered,” was a super-smash in 2021. “Love Delivered” featured a live-streamed Boyz II Men concert, limited-edition menu items, and date-night kits.

Food-based Dating Site

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