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Beauty Company Follain and EWG Establish Partnership to Financially-Back Black-Owned Beauty Brands

The Environmental Working Group and Follain have established a new partnership together to offer joint support to Black-owned beauty brands and diversify retail store shelves. Follain — a EWG VERIFIED brand that went through the organization’s rigorous approval process — recently announced a breakthrough move to both mentor and sponsor Black-owned partner brands that wish to earn the mark for their own products.   View this post on Instagram   A post shared by Environmental Working Group (@environmentalworkinggroup) “While researching new Black-owned brands to add to our assortment, we realized that the EWG VERIFIED mark would offer other brands the same level of credibility we were seeking for our own line,” said Follain founder and CEO, Tara Foley in a statement. “We’ll be working alongside our Black-owned partners to sponsor them – to help them meet the rigorous EWG VERIFIED criteria and earn the mark.” This news arrives just as Follain is recognized as the first EWG VERIFIED...

Jan 13, 2021