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Jamie Foxx Becomes Owner of Award-Winning Whiskey Brand BSB-Brown Sugar Bourbon

Jamie Foxx has done it all and now he’s venturing into the spirits industry. Flavored Whiskey brand BSB-Brown Sugar Bourbon has announced the award-winning actor, musician, and entrepreneur as the company’s new owner, reports Travel Noire. Under his leadership, Foxx will lend his entrepreneurial spirit and guide the creative direction to help further the brand’s expansion. The new packaging of BSB is a turning point for the brand with a goal to anchor its position as the nation’s premier flavored whiskey equipped with style and sophistication for any event. “I’ve always lived by the rule that life is short, and you need to go out and do what you want to do. Owning a brand that brings sweet life to the party has always been a goal and with BSB we’re making it happen,” said Foxx in a news release. “Before the quarantine I watched bottles of BSB disappear at all my celebrations and knew this was a brand I wanted to bring into the spotlight. Anyone who tries BSB is going to love it just...

Shanique Yates

Mar 17, 2021