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Flamin' Hot Cheetos

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'I Was Sold' — Megan Thee Stallion Recalls How Flamin' Hot Cheetos Played A Part In Her Deal With Jay-Z's Roc Nation

Megan Thee Stallion continues to show the world the importance of authentic relationships. The Houston native broke down how her love for one snack led to the deal she inked with Jay-Z’s Roc Nation management services. During her appearance at the annual Cannes Lions Festival on Thursday (June 23), the “Hot Girl Summer” emcee shared how her love for Flamin’ Hot Cheetos was the connecting link to the Hip-Hop billionaire. Complex reports that Megan was originally scheduled to meet with imprint executives but was totally shocked when Jay-Z and her favorite snack joined the meeting.

Shanique Yates

Jun 24, 2022

This Small Idea Became a Huge Cultural Phenomenon—and All It Took Was a Little Courage

Frito-Lay’s beloved cheesy snack, Flamin’ Hot Cheetos, is everywhere and has been for quite some time. The crunchier, spicier sister to the OG puffs have grown from being just a pass-around, finger-licking food item in first period to an undefeated pop-culture phenomenon. The brain behind the explosive invention is Richard Montañez, a Cucamonga-born janitor who spent his downtime learning the business in the mid-1980s, a Twitter user wrote about Montañez’s story. Eventually, his initiative landed him a meeting with Frito-Lay’s CEO, where he pitched a product inspired by Mexican elote that caters to Latinos. If you’ve ever tasted Flamin’ Hot Cheetos then you know how the story ends, but most importantly, Montañez became a VP and amassed a $20 million fortune. 5) Richard made it his mission to be the best janitor Frito-Lay had ever seen. He spent his off-time learning about the company's products, manufacturing, marketing and more. He even asked salesmen to tag along and watch them...

Niki McGloster

Dec 29, 2020