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How Bryan Myers Went From Being A Client At [solidcore] To The Fitness Company's President And CEO

For nearly a decade, [solidcore] has become one of the nation’s leading boutique fitness studios with 100 locations. In April 2021, the company’s founder, Anne Mahlum, promoted Bryan Myers to CEO, according to a press release. It was a full-circle moment since the 35-year-old started as a client and transitioned into becoming [solidcore]’s president and CEO within just a few years.

Jun 23, 2023

Tiffany Haddish Ventures Into The World Of Virtual Reality With Fitness App Supernatural

Tiffany Haddish is venturing into the world of virtual reality (VR). Joining forces with VR fitness app Supernatural, Tiffany Haddish will jumpstart their second annual “This Year Be You” campaign as the workout brand’s first celebrity guest coach, encouraging users to embrace transformation in the new year. “Tiffany is not just a force for joy, she is a force for good, breaking boundaries and expectations with everything she does,” said Supernatural Co-Founder and CEO Chris Milk, according to a press release. “With this series, we’re proud to have her share her unmatched energy with the Supernatural community through sessions that invite you to take on the most welcoming, positive and joyful new year’s resolution possible.”

Dec 27, 2021

NBA GOAT LeBron James Joins Tonal, 'Peloton's Main Rival,' As Investor And Brand Partner

Four-time NBA champion LeBron James is known for having one of the most rigorous workout routines in the league, and at age 36, he shows no signs of slowing down. This is why i t comes as no surprise that the NBA star has partnered with Tonal, “a digitally connected strength machine.” According to Yahoo!Finance, Tonal — considered “Peloton’s main rival” — revealed LeBron James would be its newest investor and brand partner on Wednesday Oct. 13. “To have LeBron James — one of the greatest athletes in the world — invest in Tonal is a pinnacle moment for us,” said Aly Orady, founder and CEO of Tonal. As a father of three, the NBA GOAT aims to maximize his productivity in the gym in addition to several other interests in his decision to partner with Tonal. “Every person striving for greatness must prioritize efficiency. Whether you are an athlete, CEO, artist or anyone who is trying to be great, it’s important to maximize your time and get the most out of every minute. So for me, Tonal...

Oct 19, 2021

Beyoncé Expands Partnership With Peloton To Inspire HBCU Students On Their Fitness Journeys

Beyoncé will be blessing us yet again through her Peloton x Beyoncé Artist Series set to release Tuesday, Oct. 19. If “The Drunk In Love” singer is in the mix, you know everything will be on a bigger scale. The installment marks one of the most anticipated events produced by the world’s leading interactive brand since its inception in 2012. View this post on Instagram A post shared by Peloton (@onepeloton) The 72-hour fitness phenomenon will include 17 classes spanning three days with content streaming globally from Peloton Studios in London and New York. For the first time, Peloton will include classes in three languages — English, German and Spanish — to be more inclusive. According to a press release from PR Newswire, the upcoming series will dive into “the relationship between our inner and outer power, how we harness motivation and source our strength with inspiration from the world around us, and from within.” “The Beyoncé Artist Series allows you to mentally draw deeply from...

Oct 18, 2021

Lizzo Bets On The Billion-Dollar At-Home Fitness Industry With An Investment In Rowing Startup Hydrow

Lizzo’s latest business venture has led her to the billion-dollar fitness industry. In a funding round said to be around $200 million for rowing startup Hydrow, the pop star is listed as an investor, CNBC reports. Singer Justin Timberlake was also included in the round. As more gyms reopen and people continue to return, Hydrow aims to remain as a top contender for at-home fitness. According to CNBC, partial funding will go toward ensuring the company can “meet the anticipated demand this holiday season.” “This puts us in the same category as the other leaders in the fitness industry,” Founder and Chief Executive Bruce Smith said. “Until now, we might have been a little bit under the radar because people thought of us as a smaller company. But we’re actually very ambitious.” Hydrow offers on-demand rowing classes and other fitness classes including pilates and yoga. As the at-home fitness rivalry rises, the startup looks to capitalize on its individuality. It also notes its user base...

Sep 21, 2021

BLAQUE Launches First All-In-One Fitness & Wellness App Dedicated To The Black Community

This Juneteenth, it’s not only important to commemorate the value of Black liberation, but health and wellness as well — according to this New York city-based fitness club. Blaque — known as the first luxury fitness experience designed by Black people, for Black people — understands that our community has specific needs for wellness services because of the disproportionate rate at which preventable diseases affect us. This is what prompted the platform to launch The BLAQUE Movement App — the first all-in-one fitness app that caters to Black people. “Our mission [at BLAQUE] is to help Black people live their best lives through optimal fitness and wellness,” the company shares. “Our app-driven coaching program is built by fitness and wellness professionals and provides a customized, interactive and focused approach on cultivating members’ optimal well-being.”   View this post on Instagram   A post shared by BLAQUE.INC ( According to BLAQUE, the new app’s features include...

Jun 18, 2021

Minority Private Equity Firm Corlex Capital Closes Debt Refinancing For Largest Anytime Fitness Franchisee

Corlex Capital — a minority-owned private equity firm founded by Jason Bedasse — proved that they weren’t afraid to flex their financial muscle with their recent WingStop deal. Now, it’s upping the ante with a new deal. In a press release, Corlex Capital announced that they’ve secured the refinancing and growth capital for Bandon Holdings, which is the largest franchisee of the 24-hour fitness club, Anytime Fitness. The growth capital that Corlex will provide for Bandon will help grow the franchise further — and this growth capital, according to Corlex’s vice president, has proved elusive to get in the wake of COVID-19. “The COVID-19 pandemic has presented fiscally fit companies in the gym industry, such as Bandon, with attractive opportunities to grow their businesses,” said Jon Marchel, Corlex’s vice president who led the financing, in a statement. “However, accessing growth capital during a time of industry disruption can be challenging and requires industry experience, trusted...

Jay-Z Adds Connected Fitness Tech Startup CLMBR to His Investment Portfolio

Jay-Z is the second entrepreneur in the Carter household to tap into the fitness world. Following Beyoncé’s partnership with Peloton , the co-founder of Marcy Venture Partners has joined the investment team for CLMBR, a leader in connected fitness technology. As PRNewswire reports, Jay-Z will support the 2021 launch of CLMBR Connected and CLMBR Pure vertical climbing machines. Tennis player Novak Djokovic is also an investor in the company. “We are excited to work with JAY-Z and Novak to bring the best modality in fitness to consumers,” said Avrum Elmakis , founder and CEO.   View this post on Instagram   A post shared by CLMBR (@clmbr_official) The fitness machine is the first vertical climber to feature a large-format touch display with on-demand, instructor-led classes, the press release reads. Additionally, it features an integrated audio system that enhances the user experience and operates via a state-of-the-art companion app with workouts and health stats. “Unlike bikes,...

Nov 20, 2020

Beyoncé Inks Multi-Year Partnership Deal With Fitness Platform Peloton to Honor HBCU Legacies

From music and culture to philanthropy and entrepreneurship, Beyoncé’s impact as one of the world’s biggest entertainers runs deep. The global superstar has announced that she has teamed up with Peloton, the world’s leading interactive fitness platform. According to a press release, the two have inked a unique, multi-year partnership deal rooted in the celebration of music — a central component of the Peloton class experience — and have also come up with pro-social initiatives to honor HBCUs across the U.S. “I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way,” Beyoncé shared in a statement . Unfortunately, this year’s Homecoming festivities are making virtual pivots due to the global pandemic. In response, Beyoncé and Peloton have created a series of themed workouts commemorating...

Nov 10, 2020

This Personal Trainer is Merging Tech and Wellness to Innovate the Future of Fitness

No one could’ve predicted how hard the fitness world would be hit by the global pandemic until gyms across the country were forced to shut down. With many trainers left without a space to conduct sessions with clients, they had to pivot their efforts to online class experiences. Although many trainers saw this as an end to their livelihoods, New-York-based personal trainer Irving “Zeus” Hyppolite took this as an opportunity to change the way the fitness world operated by tapping into an overlooked source — technology. Photo Credit: Courtesy of Irving Hyppolite Prior to the COVID-19 outbreak, Hyppolite was working as an independent trainer where he held one-on-one sessions with clients and his weekly Inner U Bootcamp. However, once New York gyms shut down, he looked to Instagram’s platform as an alternative place to carry on with his work. “I think one thing a lot of trainers, and myself, realized is the importance of tech,” said Hyppolite. Prior to COVID-19, technology is something...

Aug 5, 2020

6 Black Fitness Trainers You Can Support Virtually

Social distancing doesn’t mean you can’t stay in shape. While many gym-goers are left without a space for their fitness escape, all hope is not lost. Gyms all over have closed temporarily due to the worldwide pandemic, but fitness trainers and influencers are still tapping into their audiences to stream online workouts and host live sessions to keep people pumped. Check out this list of Black physically-fit gurus to follow for your healthy dose of all things virtual fitness. Jeanette Jenkins View this post on Instagram A post shared by Jeanette Jenkins (@msjeanettejenkins) Jeanette Jenkins, known for being one of the top celebrity personal trainers in the industry, isn’t letting quarantine get in the way of working out. Jenkins’ Instagram page is filled with short clips of at-home workouts for the average person to follow. She even created a home workout calendar with various exercises giving her followers everything they need to stay in shape while at home. Cassandra Nuamah aka...

Apr 24, 2020

How to Develop Discipline When You're Self-Employed

Being self-employed can be a beautiful thing. You can set your schedule, take time off at your discretion, and even complete a full day’s work without ever leaving the house. However, without the structure of an office and a timesheet to fill out, it can be challenging to motivate yourself to get to work and stay focused. Here are a few tips for making the most out of every workday when you’re self-employed: 1. Set and Maintain a Schedule Maintaining a schedule is critical to getting work done consistently. Waking up, working out, and conducting business at a set time every day, helps you ensure that all your daily tasks get done and nothing slips through the cracks. When you have a daily routine, you don’t need to coax yourself out of bed because muscle memory will eventually take over and propel you through the day. 2. Establish a Workspace While it might be tempting to do all your work from the comfort of your warm bed, I’ve personally found this to be unsustainable. After a few...

Dec 10, 2019