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WNBA's A'ja Wilson And The NBA's Bam Adebayo Invest In $2.7M Seed Round For Fitness App Masters

Who better than professional athletes, A’ja Wilson and Bam Adebayo to be exact, to invest in an app that gets your bodies moving and physical health in check? The two basketball stars invested in a $2.7 million seed round led by Sweet Capital for Masters, a recently launched fitness app, Forbes reports. The app’s mission is to help people “get into better shape, connect with others virtually, and want to follow athletes and see their training methods.” Wilson and Adebayo are both investors, as well as trainers for the app. “I think it’s something you’ve never really seen before,” said Wilson. “You see us pro athletes, what we produce on the court or the field or wherever we are. But you don’t really know the background to it all and how simple some exercises may be. When I heard I could be able to be my own trainer in a sense, I thought it was pretty cool to be a part of it.”

Jan 28, 2022