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First Boulevard

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CEO Donald Hawkins Founded First Boulevard To Change The Way Black Americans Bank

Neobank First Boulevard is not only for the culture, but it’s by the culture. Not to be confused with a traditional bank, First Boulevard is a fully inclusive financial services company that not only believes that banking should be inclusive, but has a plan in place to help Black America build generational wealth, control spending, and receive paychecks up to two days early. “Through representation, our goal is to show others that the solutions we need can be effectively developed within our own communities,” said First Boulevard Founder and CEO, Donald Hawkins in an exclusive interview with AfroTech. “Our company looks like the market we serve and as a result, we have an unfair advantage when it comes to building products that Black America needs. Our diversity is our intellectual property and our members are the driving force behind what we do.” As an institution dedicated to the betterment of the community, it was only right that the neobank’s beta launch took place during...

Shanique Yates

Jun 26, 2021

Black-Owned Neobank First Boulevard and Terrence J Launch Financial Literacy Initiative For HBCU Students

This month, First Boulevard — a digitally native neobank building generational wealth for Black America — announced a joint initiative with actor, and media personality, Terrence J, who is their Strategic Advisor of Financial Education. Together, they will empower HBCU students through financial literacy efforts. According to a press release shared with AfroTech, the two entities have joined forces to kick off Project Tassels — 1,000 students, 1,000 degrees, 1,000 new outlooks on life. The new financial education initiative — also being spearheaded by Terrence J — aims to educate HBCU students about various finance topics, including credit scores, student loans, credit cards, life off-campus and the importance of budgeting and savings, through a video series. Simply put, First Boulevard describes Project Tassels as a program that’s helping “1,000 Black students reclaim their stranded credits” — which is the case when a student earns college course credits but cannot claim them due...

Njera Perkins

Mar 25, 2021