In 2020, Aurora James shook up the business world with a disruptive idea. As previously reported by AfroTech, the designer founded the Fifteen Percent Pledge following the murder of George Floyd to demand corporations to commit 15 percent of their shelf space to Black-owned businesses. Now, nearly three years later, it appears that James’ call for action has paid off.
Jun 21, 2023
Old Navy has joined forces with the Fifteen Percent Pledge to support Black creative entrepreneurs. A press release states that the announcement is under the clothing company’s Project WE — an initiative that highlights T-shirts designed by diverse artists. It marks the Fifteen Percent Pledge’s first product collaboration. What’s more, Old Navy donated $500,000 to the nonprofit. As previously reported by AfroTech, the Fifteen Percent Pledge is a nonprofit that avidly supports Black-owned businesses and founders/entrepreneurs. Within the partnership, it aims “to improve visibility of Black creatives and artists who’ve been impacted by systemic racism.” “Old Navy is proud to amplify and celebrate diverse voices through our Project WE initiative in support of creating a better future for future generations,” said Sarah Holme, executive vice president of design and visual merchandising at Old Navy, according to a press release. “Through our collaboration with the Fifteen Percent Pledge...
Aug 22, 2022
digitalundivided has announced a new initiative to help Black and Latina women have access to funding.
Jul 20, 2022
Victoria’s Secret is looking to make a change. The renowned company — known for its focus on fashion-inspired intimates, lingerie, casual sleepwear, athleisure, body care, and beyond — has just joined other organizations focused on championing Black suppliers. According to Bloomberg, the lingerie giant has made a commitment to not only increase the amount of business they’re conducting with Black-owned firms but also promote more Black workers. Through the Fifteen Percent Pledge, they will work to gather data and pinpoint a system that aims to reach a point where at least 15 percent of its suppliers are Black-owned firms. This amount will bump the number from one percent to around two percent.
Jun 29, 2022
The digital landscape continues to evolve with new innovative ways of marketing, advertising and branding for businesses. While Black business owners’ imitable creativity marks them as trendsetters in their respective markets, lack of access to essential digital tools keeps them a few steps behind when it comes to their businesses’ online presence. To improve that, the Fifteen Percent Pledge and Google Shopping have recently joined forces for a two-year partnership to help place Black entrepreneurs ahead of the curve. The Fifteen Percent Pledge, founded by fashion designer Aurora James in June 2020, is a nonprofit that pushes for major retailers to pledge 15 percent of their shelf space to Black-owned businesses. As Google Shopping is committed to Black businesses within its own company mission, the tech giant is now backing the organization in its Business Equity Community — an online, networking platform that will provide Black business owners access to digital tools, training and...
Nov 22, 2021