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Emma Grede's One 'Rule' Continues To Pay Off For SKIMS After The Line Brings In $1M In Just 60 Seconds

It looks like Emma Grede’s one rule is continuing to pay off for SKIMS. During an interview with CNBC, Grede shared that she has one rule that could very well be the reason that she is the founding parter of a $1.6 billion company. “I have a rule,” said the co-founder, according to CNBC. “You have to do things that scare you. I think that’s so important for growth.” Now, the brand continues to smash goals and reach ultimate heights of growth. After the SKIMS collaboration alongside Italian designer, Fendi went live on Nov. 9 and sold out in just one minute. Kim Kardashian first announced the Fendi collab with her SKIMS brand at the end of October and said that the partnership came about after meeting with the artistic designer of Fendi, Kim Jones, who not only praised the shapewear company but also loved the brand. After sending Jones a few SKIMS products, he traveled to Calabasas to discuss working together. And, the rest is history! View this post on Instagram A post shared by...

Shanique Yates

Nov 10, 2021