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Why is Temu So Cheap? A New Twist On Fast Fashion

Love it or hate it, fast fashion is here to stay. Once relegated to the budget-to-median priced stores category, fast fashion exploded in a major way thanks to online shopping . Fueled by constant trend chasing with a caveat for affordable clothing, fast fashion is a billion dollar industry , having earned $106.42 billion in 2022 alone. Experts expect it to reach $133.43 billion by 2026. While there are plenty of valid criticisms regarding the ethical and ecological implications of this retail segment, every year more brands pop up trying to cash in on the endless demand for cheap yet stylish digs. Most people point to more budget brands like Shein or Forever21, but even Swedish staple H&M and Spanish retailer Zara are included when discussing this category. But in the last year, an upstart by the name of Temu has taken the industry by storm and is quickly positioning itself as a potential competitor thanks to dirt cheap pricing and an endless string of available discounts. But how...

Naomi Campbell Addresses Controversy Of Her Pretty Little Thing Collection — 'White Models When They've Done Fast Fashion, They Were Praised'

This week, Naomi Campbell was a part of the stars kicking off New York Fashion Week (NYFW) with what she’s described as a “dream come true.” On Sept. 5, the supermodel debuted her clothing collection, PrettyLittleThing x Naomi Campbell, according to Los Angeles Times. The collaboration, based on her popular 1990s fashion looks, came together with the help of Black designers Victor Anate and Edvin Thompson.

Ngozi Nwanji

Sep 8, 2023