Joe’s Gourmet — a Black family-operated business founded by Joseph Dowell III after his parents gifted him their life savings — has announced a partnership with Inland Seafood, according to Black Enterprise.

“Here at Joes’ Gourmet, we take pride in offering a delicious and all in one seafood breading mix that beats all other breading mixes,” said the company’s founder. ” We are simply offering the best fried Catfish you will ever taste and our growing number of customers are backing this claim with full confidence in our products.”

Recently featured on ABC’s “Shark Tank,” Joe’s Gourmet was offered a deal by investor, Daymond John.

The products use a blend of spices and herbs to bring out the best in seafood without necessarily overpowering it with salt. More interestingly, the tasty blend does not absorb oil which in result gives the food a delicious and unique crispy crunch on the market’s best sustainable catfish.

“It’s the best of both worlds,” Dowell said, according to Black Enterprise. “We bring a niche market of passionate fans while Inland brings marketing, manufacturing, and distribution expertise. Working with their team is a dream come true for our company.”

The new partnership includes a launch of a new product line that is now available in over 1,200 Food Lion locations, reports Black Enterprise.

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