Music executive Ericka Coulter is taking her talents over to Warner Records in a new role.

Coulter — who’s most recently served as VP of A&R at Epic Records — has been named the new Senior VP of A&R at Warner Records where she will be working with the label’s talented acts.

According to Variety, the seasoned executive will be reporting to label co-chairman & CEO Aaron Bay-Schuck at Warner’s Los Angeles headquarters.

“Ericka is an extraordinary champion of new talent,” Bay-Schuck said in a statement. “She’s not only a great A&R exec, with a gift for discovering and nurturing amazing performers, but she’s taken her passion to the next level by creating a fantastic environment where artists can find the people and resources to develop long-term careers. Ericka has incredible drive and insight into what makes a hit record and what it takes to make an artist a star.”

Upon launching her label career in 2008, Coulter worked with artists like Rick Ross, 21 Savage, Keyshia Cole, Giveon and Jidenna among others, according to Music Business Worldwide.

Before her six-year tenure at Epic, she held positions at Interscope and Capitol (Evolve) Records. She’s also the founder/creator of TheBasement Series — a live performance platform that operates as an industry showcase for emerging signed and unsigned musical talent.

Coulter launched TheBasement Series back in 2017 to curate an environment for creatives to “network, vibe, and discover” in a space where artists performed for a chosen audience put together by industry professionals, influencers, tastemakers and brands. The series has had a chance to spotlight now big-name artists like Blxst, Mereba, Kaash Paige, G Herbo and more.

In her new role, Coulter is excited to tackle her newfound duties and embrace Warner Records’ strategy in the music business.

“I’m a huge fan of Warner’s artist-centric approach and team,” Coulter shared in a statement. “I’m all about doing everything I can to bring out the best in every artist I work with – from helping them create, to finding every possible avenue of exposure and connection to move their careers forward. As a part of the culture, my main purpose has always been to get in this business and not only effect change, but to be a part of building new legacies.”

Ericka Coulter

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