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Erica Johnson

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These Two Vydia Execs Launched What Could Prove To Be A Game-Changing Resource For The Music Industry

Vydia is making it easier for label owners to empower their artists. The end-to-end music technology platform launched the Vydia+ Partner Directory in February 2022 to meet the needs of industry owners. The directory provides Vydia’s 1,100-plus labels and artists along with industry professionals with reputable third-party vendors and service providers in various industries. Vydia’s recent integration is timely as 80 percent of its label owners cited difficulties hiring credible third-party service providers due to a lack of trust. This unsettling reality also prevents label owners from scaling their businesses and artists. Vydia’s Head of Creative Marketing Erica Johnson and Head of Label Services Liz Eason have combined the talents of its label owners to develop a credible ecosystem available to hire. “There was not a real centralized resource in the music industry that is vetted and trusted. So, we saw there was a gap through surveying our clients,” Eason told AfroTech. “We...

Mar 16, 2022