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20-Year-Old Basketball Prodigy Deja Kelly Becomes Investor And Ambassador In Equity NIL Deal With BARCODE

Companies are continuing to tap into the greatness that is Deja Kelly. The North Carolina Tar Heels point guard has teamed up with BARCODE — a plant-based beverage company founded by NBA coach and professional trainer Mubarak Malik (Bar) — for her first long-term equity deal, according to a press release. The new partnership marks multiple firsts for the star hooper as she’s also the brand’s first-ever female name, image and likeness (NIL) shareholder. View this post on Instagram A post shared by Deja Kelly (@dejakelly) “Our partnership with Deja Kelly is a no-brainer,” said Bar in a statement. “Her athletic excellence and unwavering commitment to healthy living align perfectly with our missions and value at BARCODE. We’re proud to have Deja join our team and help more consumers unlock their greatest potential through nutrition and lifestyle.”

Ngozi Nwanji

Mar 4, 2022