Being the first to create a new company with no prior experience under your belt can be an intimidating venture. Nonetheless, the long-lasting impact behind the purpose for Navalayo Osembo’s revolutionary idea overshadowed any deterrent the challenge could throw her way.

The Kenyan native is the co-founder and CEO of Enda, Africa’s first running shoe company. Kenya is widely known for producing the world’s greatest runners and now, the shoe brand is putting on for its record-breaking talent. The pioneering company is helping to put the country further on the map and its success is a testament to what African talent can achieve.

“I think the biggest thing has been changing what people believe is possible. I talk to other entrepreneurs all the time who are following the path that we’ve created in dreaming that global brands can be born in Africa,” Osembo told AfroTech.

While Enda is putting a spotlight on Kenyan culture’s influence, it is also aiding in the economic development of local communities through creating jobs and reducing environmental impact. The brand’s mission for giving back caught the attention of Talanton, a private U.S.-based impact investment fund. The company led a $1.1 million Series A funding round for Enda, according to a press release. The funding is set to further take the brand’s slogan, “Run Kenyan,” worldwide.

Osembo spoke with us about the journey to creating Enda’s first running shoes, the brand’s impact in Kenya, and inspiring the dreams for more global brands in Africa.

Editorial note: Portions of this interview have been edited and condensed for clarity.

East Africa

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