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How Bas Went From Flunking His First College Semester To Becoming J. Cole’s Signee — ‘I Had A 0.0 GPA’

Since J.Cole founded his label Dreamville Records in 2007, he’s proven that he has a skilled ear for discovering new talent. From Ari Lennox to JID, the lyricist has built an impressive roster. One of the artists who flew on Cole’s radar early on is Bas, who signed to Dreamville in 2014. View this post on Instagram A post shared by AfroTech (@afro.tech) Grab your tickets to AfroTech Conference. Although the Sudanese rapper is one of the label’s entrusted signees, he has previously been transparent about coming from humble beginnings.

Ngozi Nwanji

Jul 25, 2022

J. Cole’s Dreamville Launches Multimedia Content Division, Taps Two Black Execs to Expand Efforts

J. Cole’s Dreamville label is making major expansion moves with its newly launched multi-disciplinary media division. Today, Dreamville Records announced the launch of Dreamville Ventures — a new multi-disciplinary media division — and Dreamville Studios — a content studio slated to produce original and co-produced content — to broaden the label’s operations, Variety reports . View this post on Instagram A post shared by Dreamville (@dreamville) Joining the company’s ventures to lead the new division is Damien Scott — who will serve as president of Dreamville — and Candace Rodney — who will serve as Dreamville’s executive vice president and president of Dreamville Studios. Prior to his new position, Scott worked as Editor-in-Chief and VP of Content and Development at Complex Media where he helped launch the ComplexCon. In addition to that, Rodney previously worked as Senior VP of Development at Wilmore Films and other big-name companies such as Sony Pictures Television, Lionsgate...

Njera Perkins

Oct 12, 2020