J. Cole’s Dreamville label is making major expansion moves with its newly launched multi-disciplinary media division.

Today, Dreamville Records announced the launch of Dreamville Ventures — a new multi-disciplinary media division — and Dreamville Studios — a content studio slated to produce original and co-produced content — to broaden the label’s operations, Variety reports.

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Joining the company’s ventures to lead the new division is Damien Scott — who will serve as president of Dreamville — and Candace Rodney — who will serve as Dreamville’s executive vice president and president of Dreamville Studios.

Prior to his new position, Scott worked as Editor-in-Chief and VP of Content and Development at Complex Media where he helped launch the ComplexCon. In addition to that, Rodney previously worked as Senior VP of Development at Wilmore Films and other big-name companies such as Sony Pictures Television, Lionsgate Television and Creative Artists Agency.

Dreamville was co-founded by rapper J. Cole — in 2007 — as a record label in conjunction with distribution from Interscope Records, which is now home to several successful recording artists such as Ari Lennox, J.I.D, and EarthGang to name a few.

“Dreamville has always been a mom-and-pop operation with grand ambitions and ideas that extend far beyond music,” said Cole to Variety. “The hiring of Damien and Candace not only expands our family business with two of the smartest and most capable executives in the industry, but allows us to take a massive leap towards turning those big ideas into reality.”

Both Scott and Rodney will oversee the day-to-day operations of Dreamville Ventures in their new positions as it continues to build out — which includes verticals across music, TV and film, publishing, apparel and live events, according to Variety.

“Dreamville is a brand we built from the ground up and the appointments of Damien and Candace allows us to take the company to levels we’ve always dreamed of while keeping our core values and beliefs at the forefront of our expansion,” said Ibrahim Hamad, co-founder of Dreamville, to Variety.

For more than a decade, the record label has nurtured the careers of some of the brightest stars in the industry, and now it has a chance to expand its reach to conquer more feats in the entertainment world.

For more Dreamville updates, visit their website.

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