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Dr. Lisa Williams

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Meet The Professor Who Turned Her Passion For Representation Into A Six-Figure Doll Business

Dr. Lisa Williams used her passion for race and gender identity representation and turned it into a six-figure doll business. The Fresh Dolls line was created to provide children of all ethnicities and gender identities with a form of visual and uplifting representation of themselves. According to ESSENCE, the doll line is on a mission to use toys to help increase self-confidence among children of color all over the globe.   View this post on Instagram   A post shared by Fresh Dolls – Diverse Dolls (@thefreshdolls)   After watching a study on CNN about the racial attitudes that young Black girls had toward white dolls, Dr. Williams was appalled by the findings that, although decades had passed, Black children still associated lighter skin tones with “good” and dark skin tones with “bad.” This shocking revelation drove her to launch The Fresh Doll Collection which includes multiple doll lines created to spark conversations in the home about race and provide children of all...

Jun 10, 2021