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REVOLT, adidas, Druski Partner To Launch Branded Content Centered Around Hip Hop And Sustainability

Diddy’s media company REVOLT and adidas originals have partnered with social media star Druski to introduce a new sustainability-focused brand campaign for Hip Hop that pledges to end plastic waste worldwide. According to a press release, the campaign also kicks off the launch of REVOLT’s new branded content agency, which will act as a launching pad for entertaining content with influential members in the Hip Hop industry to spark important conversations about cultural changes in the Black community. “Hip Hop is the leading genre of music globally. As an authority on Hip Hop culture, the world follows where we go. REVOLT has always strived to ignite positive changes within the Hip Hop community and the world around us, and we are thrilled to partner with a likeminded company like adidas Originals to pledge our efforts in encouraging sustainability,” Andre Woolery — SVP of Branded Content for REVOLT — said in a statement. “We are excited to leverage the power of Black culture to...

Njera Perkins

Apr 15, 2021

YouTube Announces Original Content Rollout Focused on Amplifying Black Voices, Culture, and Racial Justice

Following the news of its newly-founded $100 million creator fund, YouTube has announced a global slate of both old and new original projects dedicated to amplifying Black culture and championing our voices. In June, we announced the #YouTubeBlack Voices Fund, a $100M fund to amplify Black voices & perspectives. We're excited to announce new YouTube Originals from the fund and additional projects that hero Black stories. Read about this and other updates here: — YouTube (@YouTube) October 7, 2020 The five titles announced will continue YouTube’s long-standing pledge to celebrate all the diverse perspectives that exist on its platform. Of these new projects, some come directly from the recently announced $100 million #YouTubeBlack Voices Fund , including “Resist” — a documentary series from Patrisse Cullors, co-founder of Black Lives Matter — as well as a HBCU Homecoming livestream special. “YouTube is committed to spotlighting...

Njera Perkins

Oct 8, 2020

Naomi Campbell Secures Partnership With Studio71 to Expand Her Digital Portfolio

Social media has given celebrities greater access to their audience and allowed them to share a closer look at their lives. Now, they’re investing more into their platforms and stepping into the digital world. Model, actress, and activist Naomi Campbell announced a new deal with digital network Studio71 this week to help her “grow and diversify her digital content portfolio,” Variety reports . “I’m thrilled to be collaborating with Studio71 as I further develop projects in the media space and look forward to sharing my creative ideas with the masses in the very near future,” Campbell said in a statement reported by Variety . Studio71’s current roster of digital creators includes stars like Dwayne “The Rock” Johnson, Lilly Singh, and others. Campbell now joins this team of creators in addition to being represented by Steven Grossman and Alex Kovacs from Untitled Entertainment and Light Switch Digital, with Portal A and Westbrook Inc. as her content production partners, Variety states...

Njera Perkins

Aug 19, 2020