The NBA offseason is one of the most unpredictable times in the world of sports. With the recent conclusion of the draft, big-name superstars requesting trades, and significant contributors holding out for the perfect negotiation window — sports analysts and fans alike sit in anticipation of the next big move. Into the spotlight from this busy season, Devin Booker ascended. The Phoenix Suns’ small forward recently secured a duffle-sized bag. Booker reached a four-year veteran supermax extension valued at $224 million.
Jul 7, 2022
Another pro athlete has joined Naomi Osaka to promote Sweetgreen’s message for healthy eating. As previously reported by AfroTech, in 2021 the tennis star became the fast-food salad chain’s first athlete ambassador, as well as its youngest investor. Now, according to a press release, Phoenix Suns’ Devin Booker is next up to be in the Sweetgreen family as an ambassador. “I started working with sweetgreen because I connected with their mission and was already a regular customer,” said Osaka, according to the press release. “Joining forces with a brand that is creating a positive change in the world is really important to me. Tapping Devin and bringing him into the mix makes it even better.”
May 3, 2022
Billionaire Michael Jordan has marked himself as a shrewd investor. Now, the National Basketball Association (NBA) legend is investing in his passion for luxury collectibles. WatchBox, an e-commerce platform for collectible luxury watches, has secured a $165 million round of equity capital, according to a press release. It was led by The Radcliff Companies and The Spruce House Partnership. Other participants include CMIA Capital Partners and NBA stars such as Michael Jordan, Giannis Antetokounmpo, Chris Paul, Karl Anthony Towns and Devin Booker. “Our investors and partners hail from a wide range of industries, from consumer to technology, finance and professional sports, yet we are all bound by our love of watches. When we founded WatchBox, our vision was to build a brand that would engender trust so that we could unite a passionate network of enthusiasts. With that foundation we are now able to use technology to create the best customer experience in the industry,” said Justin...
Nov 23, 2021