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Fanatics Collectibles, Topps Launch Trading Program Welcoming Over 100 University Partnerships

A groundbreaking deal has been struck that will feature college athletes on trading cards and collectibles. According to a press release, Fanatics Collectibles and Topps will launch physical and digital trading cards representing over 100 universities throughout the nation. The deal, which goes into effect beginning in 2023, will involve exclusive and non-exclusive co-branded trading card products and extend to former athletes playing in the NFL, NBA, and MLB “This collection is the first offering of officially licensed collegiate cards featuring current athlete NIL rights. We’re thrilled at the opportunity to launch these comprehensive programs that combine premier student-athletes and elite institutions to create a best-in-class collegiate trading card product for fans and collectors,” said Dave Leiner, Topps Global Vice President and General Manager, according to a press release.

Samantha Dorisca

Jun 9, 2022