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Decode The Bias

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Olay Teams Up With Algorithmic Justice League's Joy Buolamwini To Combat Coded Bias Against Black Women

Throughout history of mainstream culture in the United States, Eurocentric features have been deemed as the “beauty standard” and Olay’s latest initiative aims to combat this narrative. In partnership with Algorithmic Justice League founder Joy Buolamwini, Olay has launched #DecodeTheBias. According to Adweek , the initiative is “a platform that aims to double the number of women entering STEM fields and challenge the bias that digitally boxes women of color out of everyday beauty searches.” “We are excited to work with Black Girls CODE to provide that spark and encouragement to enter the field,” Olay’s Vice President Stephanie Headley said in a statement. “This is one step to bringing greater equity and inclusion to our online spaces that will also get us closer to achieving Olay’s goal to triple the number of women of color in STEM fields by 2030.” The inclusive beauty brand continues to make strides in not only bringing more women into science-related fields , but also in...

Ngozi Nwanji

Sep 15, 2021