When it comes to doing things that you’re naturally good at, Davyeon Ross should be the poster child!

The former athlete is the co-founder of ShotTracker, the revolutionary sensor-based system designed to deliver statistics and analytics to teams, fans, and broadcast networks instantly.

He is also the Entrepreneur In Residence (EIR) at R/GA Ventures and has founded and scaled companies from the ground up raising more than $40 million in capital.

“I like to tell people this: it’s really important to put yourself in the position where you can use your natural abilities and your natural inclinations because it becomes organic and it’s not forced,” shared Ross with Black Tech Green Money host Will Lucas. “I think we excel when we put ourselves in those types of situations.”

For Ross, that situation has been all about taking the skills he’s learned from the game and applying them in the business world.

“I think that the relationships that you build allow you to really have a seamless transition,” shared Ross. “We’ve got the foundational elements. Playing sports is one of the hardest things to do in regard to the mindset, the physical, overcoming adversity… I mean you have all the opportunities that are necessary and it’s just a matter of transitioning into a different realm.”

He also spoke to Lucas about entrepreneurs finding opportunities based on what they’re uniquely suited to do well, which for him is sports.

“Sports is a great analogy to this,” continued Ross, “if you’re in sports you need to find the thing that you’re strong at and get in where you fit in so that you can actually reach your full potential and so from my perspective, I think the transition [into the business world] makes a ton of sense. I think just really understanding what you’re strong at is important.”

For more on Davyeon Ross and his role as EIR at R/GA and how he’s helping entrepreneurs and Black founders find their way, listen to the full Black Tech Green Money episode below:

David Stern

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