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HBCU Grad Darrin Eakins Launched A Whiskey Brand To Champion Black Ownership In The Spirits Industry

Historically Black Colleges and Universities (HBCUs) are the institutions responsible for breeding the next generation of Black business owners and entrepreneurs. As the leaders of many industries, Black founders have the power to change them for the better — starting with their diversity problem. As a product of Florida A&M University (FAMU), founder Darrin Eakins had a vision to create a brand (a whiskey brand to be exact) inspired by a significant part of his college experience called DuBlase. Today, that brand represents a revolutionary act for Black founders breaking into the spirits industry and actually owning their spirits. Now, Eakins hopes to position his own brand as a catalyst for change to champion more Black ownership in an industry that lacks true diversity and equity.

Njera Perkins

Sep 1, 2021