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Danielle Deavens

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Meet the Founders Who Are Changing the Way People Buy Black

Every single day, more and more consumers are buying Black for many reasons — social justice, wealth-building within the Black community, and more. However, no matter the reasoning for purchasing from Black-owned businesses, Bold Xchange wants to simplify the “Buy Black” experience. Co-founded by Danielle Deavens and Doug Spencer, Bold Xchange is an online marketplace that features a curated collection of quality products from Black-owned brands. The e-store, which launched in 2018, offers home goods, apparel, and skincare, including Historic Noir Coffee, ElonWick candles, Golde superfoods , and most recently, masks by DIOP. The idea first came to Deavens and Spencer while shopping for Christmas gifts in 2016, and in 2018, they launched Bold Xchange. Though the marketplace allows consumers to buy products much like other online stores committed to the Buy Black movement, Xchange guarantees a three-day delivery. Its founders also promise on-camera unboxing reviews and thoughtful...

Niki McGloster

Sep 11, 2020