Georgia artist Curtis Booth is the creative genius behind the innovative shoe design sported on Atlanta Falcons tight end Kyle Pitts, who also had quite the rookie season, eclipsing 1,000 yards and 68 receptions.

Curtis Booth’s journey is an example of being in the right place at the right time. ESPN reports, the opportunity to design shoes for Kyle Pitts arose after Booth stumbled across a social media posting on Instagram by Falcon’s social media platform about the player’s area codes . Atlanta receiver Justin Hardy caught the attention of Booth because he recognized area code 252. After further research, he realized his friend was the sister of the athlete.

Taking a leap of faith Booth contacted Hardy and pitched the idea to create his innovative cleats free of charge. However, if Hardy loved the work he hoped to gain his business. Luckily, Hardy did and the rest is history. Booth’s work has since spread and he has landed in the Falcons’ My Cause, My Cleats campaign and he designed each cleat worn by running back Cordarrelle Patterson. More recently, Booth will be designing cleats for Kyle Pitts this upcoming Sunday for the Pro Bowl and plans to honor Pitts’s stellar rookie season on a pair of Jordan 5s.

“He’s the second [rookie] tight end ever to reach the 1,000-yard milestone, so I know I’m going to put that on there,” the Georgia artist said, according to ESPN. “And maybe a couple stats and some Falcons logos, also. Still brainstorming, maybe have one cleat look completely different than the other cleat.”

Curtis Booth

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