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Curastory Founder Tiffany Kelly Raises $2.1M Seed Round To Help Athletes Monetize Their Video Content

It’s no secret that collegiate athletes have been cashing in on deals after recent changes to the name, image and likeness (NIL) laws. Now, one startup wants to help them take advantage of the changes by cashing in through another method — the monetization of video content. Curastory — a creator tool — helps student-athletes by “connecting brands in need of video content with athletes, influencers and actors who create video content and are willing to create directly for brands,” Sport Techie reports. “So if you have a video talking about your pregame meditation routine, multiple brands can sponsor that, like Calm,” Founder Tiffany Kelly told Sport Techie. “As opposed to making an influencer post for Calm, it’s natural. You don’t mention Calm, other than audio and logo attribution between breaks, and Calm’s logo just so happens to be on the video.” The unique technology not only allows athletes to have more creative power over their digital content, but Curastory also opens doors...

Sep 15, 2021