There’s no such thing as one lane as Beverly Bond is proof that you can do it all.

As a former model and DJ, Beverly Bond has always defied odds and showcased her talents without limitations for the world to see. However, her long list of achievements doesn’t stop there. She also created the award-winning global women’s empowerment brand, BLACK GIRLS ROCK! (BGR) For years, the brand has highlighted Black women doing amazing things — even highlighting some of our favorites during the BLACK GIRLS ROCK! Awards that previously aired on BET.

With the pandemic changing the way that we push the culture forward, Bond is also taking on the life of BGR through a new lens in partnership with Culture Genesis, a Los Angeles-based media-tech company.

“In this time series where everything is moving to a digital space, we just needed a way to figure out how to reach our audience. We have a lot of followers on social media and the partnership with Culture Genesis will help us to actually activate and reach that audience. So, it was a natural evolution for the brand,” Beverly Bond told AfroTech.

Beverly Bond continued: “We started off doing the award show locally in New York City and then went on to television, which elevated our brand and the visibility of BLACK GIRLS ROCK!, but it still wasn’t the activation of the awards and our nonprofit wasn’t enough to keep people engaged year-long as we’d hoped. So this was just an opportunity for us to continuously be in touch with our audience and really provide more content for them.”

Culture Genesis

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