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Marketing Specialist Danielle Leslie is Hitting Million-Dollar Milestones With 'Course From Scratch'

Danielle Leslie is a unicorn. In the tech world, the mythical moniker describes a business value of over $1 billion. However, Leslie is rare for mastering course creation with Course From Scratch , a 60-day online intensive that helps individuals transform their everyday passions and expertise into a profitable online course. With just one online class, the educational startup generated over $10 million in revenue in four years. “We didn’t have any venture funding or an existing audience,” Leslie said. “I was a nobody and really built this from nothing over just four years.” Before monetizing her knack for teaching others how to brand their knowledge, the Palmdale, Ca. native, early on, was steadfast on a career path toward obstetrics. Although through her high school experiences—prom queen elections and campaigns for class president—she uncovered her enthusiasm for marketing. Fast forward to leaving her first job out of college then later becoming a successful online marketer in...

Niki McGloster

May 12, 2020