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Tiffany & Co. To Launch Collection Of 250 NFTs For $50K A Piece

Luxury brand Tiffany & Co. is ready to ride the non-fungible token (NFT) wave. The company announced the launch of NFTiffs in a bold move to reach young and wealthy collectors. The collection will be available through CryptoPunks — one of the early pioneers of NFT collections — on Friday, Aug. 5. To no surprise, NFTiffs’ selling price is quite hefty, as only 250 NFTs will be up for grabs. The selling price is $50,000 (30 ether) and each customer can purchase up to three NFTs. “These clients obviously skew a bit younger than our [classic] client base. It’s an anonymous [population], it’s not like you know who owns what, but what we generally understand is that they are younger and very affluent, a lot of them made large amounts of money in the crypto sphere. People need to understand that a lot of the things in their world are linked to luxury like desirability, scarcity, trends — they understand the ups and downs,” said Tiffany & Co. Executive Vice President for Product and...

Aug 2, 2022