For decades Crayola has been the leading art supply company in America, and it has played a huge role in allowing both kids and adults to create like never before. The slogan “Everything Imaginable” is perfect for the company as they continue to move the needle forward when it comes to the tools needed to create. The slogan came to life in 2020 when the decision was made to restructure the way the crayons reflect the diverse children and adults who use them. As a kid, Mimi Dixon recalls using Crayola and not really seeing colors that reflected her skin tone. Now as the company’s Director of Brand Activation and Content, the New Jersey native has ensured that no person is left out through the Colors of The World collection which includes 24 specially formulated colors that represent people across the world. In an exclusive interview with AfroTech, Dixon provides insight into Crayola’s commitment to ensuring that they are a brand reflective of all people.
Aug 26, 2021