The commitment is a byproduct of efforts that took root back in 2020 with Ice Cube, his business partner and entertainment lawyer Jeff Kwatinetz, and advisors Ja’Ron Smith and Chris Pilkerton.

The NFL has spent and allocated $125 million with Black-owned businesses including Ariel Investments, CityFirst/Broadway Bank, Cover Communications, and Fearless Technology within the last year.

“For more than a year, the CWBA Institute has been working closely with the NFL on identifying resources to build stronger, more substantive economic partnerships with the Black community,” said Ice Cube, according to a press release. “Our team at CWBA, including my longtime business partner and entertainment lawyer Jeff Kwatinetz, and advisors Ja’Ron Smith and Chris Pilkerton, are focused on building corporate partnerships with measurable economic growth outcomes for Black communities across the country. We believe this is a giant step in the right direction.”

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