Twitch is quickly becoming the future of live entertainment. As its popularity with creators continues to rise, it’s positioned itself to expand its team to support its growth.

This week, the Amazon-owned live-streaming platform recruited former YouTube executive Constance Knight to take over the newly created role of VP, global creators at the company, according to Variety.

“Creators are the heart and soul of Twitch, and as we continue to see more people finding their community on Twitch, now is the perfect time to add more support for global creators to our internal team,” said Michael Aragon — chief content officer at Twitch — in a statement of Knight’s hire. “Constance is an experienced and passionate leader who brings a wealth of knowledge from across the streaming industry. Her perspective will be invaluable in helping Twitch and its creators grow and thrive.”

Knight — who did a nine-year tenure as YouTube’s head of content programs and partnerships for creator communities — most recently came from Instagram, where she served as its global head of video curation for short-form content.

In her newly-appointed role, she will be responsible for leading efforts to improve the overall experience for Twitch’s live-streaming partners, with a special focus on catering to diverse creators around the world.

“Twitch is purpose-built to build passionate and engaged communities, and I am so thrilled to join a service that places such importance on supporting creators,” Knight shared in a statement. “The future of entertainment is creator-driven, and I’m excited to play a role in supporting these creative professionals as they work to further their careers on Twitch and take us into the next generation of content.”

Earlier in her career, Knight worked at BET where she launched and developed the BET Home Entertainment brand, in addition to Walt Disney Studios and New Line Cinema, Variety reports.

She’s a graduate of the University of Texas at Austin where she earned a bachelor’s degree in business administration. She also obtained her MBA from the University of California, Los Angeles’ Anderson School of Management.

Constance Knight

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