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How Colour is Using Tech to Become the Uber of Haircare for Women of Color

It’s no secret Atlanta’s hair scene has been booming for decades. Now Debra Shigley, the founder of Colour, is taking a dive into the industry with her app. Colour is a “beauty concierge” service that allows users to schedule hair and makeup appointments through its platform. According to a 2018 report by Mordor Intelligence, the haircare and beauty industry hit $95.45 billion last year, and is expected to reach $116 billion by 2024. Shigley calls her app the “Uber for hair” because the app pairs users with hairstylists. Users choose from a list of services they want including specific hairstyles, color treatments, and children services. Clients are then matched with a stylist who is in the area and available to complete the work. Colour is geared towards women of color; however, stylists are trained to work on all hair textures and curl patterns. Clients pay their stylists through the app once their services are completed. “Black women have this inability to move about the world...

Feb 28, 2019