Cassidy Edwards’ introduction to sneaker culture began during the glory days of basketball legend Michael Jordan. Repping Third Ward Houston, TX, Jordans and Air Max shoes have always reigned supreme in her city.

“You would always see Air Maxes and growing up that’s probably what I saw the most down South,” Edwards told AfroTech. “I was always intrigued by the girls with the big bamboo earrings and grills. That’s always been a part of Houston culture and then sneakers intersect those things. Music, DJ Screw, grills and Jordans was kind of the thing.”

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Since high school, Edwards’ love for sneakers has always been a creative outlet for expression and now 20 years later, it still continues to follow her throughout her life.

The Houston native’s journey transformed her into a certified sneakerhead, but her passion runs deeper than just collecting sneakers. Within her career, her mission in the sneaker community is to increase representation for women in sneaker culture.

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