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How Abraxas Higgins Pivoted From Wall Street Analyst To Content Creator

Abraxas Higgins is a sensation making a splash in the fashion, lifestyle, and social audio space, but his journey into the creative realm was not overnight. Before becoming a successful content creator, he worked for seven years in the financial sector at the largest global asset management company, BlackRock. Abraxas Higgins managed to climb toward the top starting as an intern and landing a role as a strategist on Wall Street. Arguably, Abraxas Higgins was at the peak of his game but discontent loomed in the back of his mind because he knew there was far more he wanted to pursue. Higgins believed it was time to make a shift to pursue his lifelong passions. Taking a leap of faith, he quit his well-compensated position and moved to Los Angeles to work as a digital strategist for rapper David Sabastian. In this transition, Abraxas Higgins found his footing and the confidence to branch out into the creative industry. As he branched out, he became a spectator of fashion and indulged in...

Jan 17, 2022

Meet The Chemical Engineer Who's Now Helping Brands Establish Authority Through Published Books

Chanel E. Martin is a force in the entrepreneurial world. At an early age, Chanel E. Martin recalls having two passions in the world of theatre and business. One passion has proven to be a long-term fixation as the former Georgia Tech student has grown to become the leading face of Kingdom Business Network. Before the launch of the faith-based network, Chanel E. Martin was a chemical engineer who became interested in deciphering the best methods for the hair and skin of people of color. In 2013, she became a co-founder of Myavana, a web and mobile-based platform using scientific analysis for Black hair care. While serving at Myavana , Chanel learned the entrepreneurial ropes to establish a successful company.

Jan 5, 2022

How Clubhouse Led L. Michelle McCray To Become The Navigational Voice On Snoop Dogg's New Album

Voiceover artist L. Michelle McCray’s introduction into the arts began at five-years-old after singing “When You Wish Upon a Star” in a Disney play. Her first official gig, which was in radio, sparked her adolescent years. Tapping into her passion early on set the tone for her future to come. “I had been playing little pranks, imitating, and my mother would read me stories. And, I was so in love with what my mother did that I started imitating her, and then it turned into me imitating people in the news and practicing all these inflections, sounds, and tones,” L. Michelle told AfroTech. L. Michelle’s radio background and theatre, music, and media production pivoted her career as an artist, particularly in voice acting. Now, with over 25 years in the game under her belt, L. Michelle rightfully crowned herself as the “voice acting master.” In 2020, her journey as an artist took a slight halt due to the arrival of COVID-19. The pandemic hit after she moved to Boston to attend Berklee...

Dec 14, 2021

Meta's Facebook Platform To Offer Creators Up To $50K Every Time They Use Its Clubhouse-Like Feature

Facebook is willing to go to great lengths to cancel out the competition! As previously reported by AfroTech, the social media company is now operating under the name Meta, and has announced that it will pay artists and creators as much as $50,000 each time they use its new Clubhouse-like feature, Insider reports. Per two people “with direct knowledge of the outreach,” production companies that are working with Facebook have offered musicians and social media influencers close to tens of thousands of dollars in Facebook Live Audio Room deals. Creators are required to host four to six sessions for at least 30 minutes in duration for the Facebook offering of $10,000 and $50,000 per live session. Courtesy of Facebook This isn’t Facebook’s first rodeo at attempting to lure in creators through programs that are similar to rival social media platforms. Currently, for the month of November, Instagram is offering creators a maximum bonus of $35,000 if their Reels are able to reach 58...

Nov 22, 2021

Twitter Spaces Will Now Let You Invite Co-Hosts To Help Moderate And Manage The Madness

Twitter Spaces is giving beleaguered users a break. According to TechCrunch, the social media giant is now allowing users to invite co-hosts to help moderate the madness and mayhem that tends to break out every now and again. The outlet reports that users are allowed to have one main host, up to two co-hosts, and up to ten speakers in each creative space. The company made an official announcement about this new option on its dedicated Twitter account, which you can see below. making it easier to manage your Space…introducing co-hosting! – hosts have two co-host invites they can send – the table just got bigger: 1 host, 2 co-hosts, and 10 speakers – co-hosts can help invite speakers, manage requests, remove participants, pin Tweets and more! — Spaces (@TwitterSpaces) August 5, 2021 Twitter, itself, is undergoing a bit of an overhaul. According to The Verge, the goal of Twitter Spaces is to occupy the space at the top of the screen where the now-defunct...

Clubhouse Ends Its Invite-Only System And Officially Exits Beta Stage

Clubhouse has officially exited its beta stage! Just a year after launching on iOS, and later on Android systems, the audio-streaming app has officially exited its beta phase which means its invite-only system is out of the window. Things to love about Clubhouse: ✅ Wonderful people ✅ Fascinating conversations ✅ Backchannel ❌ > ✅ Easy to join After 16 never-boring months of building, we’re thrilled to share that Clubhouse is now out of beta, open to everyone, and ready to begin the next chapter! — Clubhouse (@Clubhouse) July 21, 2021 According to Complex, in an announcement on July 20, the Clubhouse team announced what the platform’s next chapter will look like for users. “The invite system has been an important part of our early history,” wrote founders Paul Davison and Rohan Seth in an official blog post. “By adding people in waves […] we’ve been able to grow Clubhouse in a measured way, and (mostly 😬) keep things from breaking as we’ve scaled. But we’ve...

Jul 22, 2021

Spotify Steps Into Live Audio App Space And Introduces Clubhouse Rival, Spotfiy Greenroom

Earlier this year, Spotify announced plans to host live audio conversations on its digital platform. Well that day is finally here, so say hello to the Spotify Greenroom app. After acquiring Black-led app Betty Labs — also the creators of sports-focused audio app Locker Room — Spotify shared its grand plan that included creating the “future formats of audio.” Today, the streaming giant is marking its official move into the digital audio future by introducing what could become a Clubhouse rival. According to TechCrunch, the Spotify Greenroom app itself is based on Locker Room’s existing code, so current users of the latter platform will soon see their app update to reflect the newly-rebranded and redesigned Greenroom experience. Current Spotify users can join the new app using their existing login in order to be onboarded onto the audio platform. For the time being, Spotify tells TechCrunch that the new app is a part of its plan to “leverage Spotify’s personalization technology to...

Jun 16, 2021

Is Twitter Acquiring Audio App Clubhouse In A $4B Deal?

Twitter is continuing to prove it’s the king of all social media with this latest Silicon Valley rumor. The so-called “bird app” is rumored to be in talks with the up-and-coming audio app, Clubhouse, for acquisition. If the acquisition is successful, the deal will be worth $4 billion. Bloomberg News was the first to report on the rumored acquisition, and sources close to the situation confirmed the initial talks to TechCrunch. However, other sources suggest that there might be a bigger play at stake for Clubhouse. You see, a few days ago, Clubhouse announced that they were seeking a new round of funding at a valuation of $4 billion. There’s a good chance that these latest Silicon Valley rumors surrounding Twitter’s alleged acquisition of the app are merely the San Francisco-based company’s way of tantalizing additional investors. And this theory is bolstered by TechCrunch’s report that Twitter “folded” in the initial acquisition conversations. Then there’s the issue of Twitter...

Fadia Kader Named New Head of Media Partnerships & Creators At Clubhouse

Longtime music industry professional Fadia Kader has a new job! Variety was the first to break the news that Kader — whose career took her from Complex to Def Jam Records to Twitter — has left Instagram after four years of being at the social media giant. She is now the new head of media partnerships and creators at Clubhouse. In her new role, Kader will be reporting to Netflix alum Maya Watson, who is serving as the global head of marketing at Clubhouse. Kader will focus her efforts on bringing her music and entertainment industry colleagues to the app, as well as working with brands in the music and entertainment industries while on the app. “I joined the Clubhouse app back in August and quickly found myself drawn to the platform,” Fadia Kader said to the outlet.  “I reconnected with friends and colleagues I hadn’t spoken to in many years. I met new friends from all around the world and we shared very human moments together. As I spoke with the Clubhouse team about this role, the...

Audio Chat App Clubhouse Announces Accelerator Program to Fund Creatives on Its Platform

Social media’s buzziest audio-chat app is now inviting creatives to join its accelerator program. This past Sunday, Clubhouse announced the launch of its Clubhouse Creator First program which aims to help aspiring creators and hosts on the app build up their audiences, connect with brands, and also monetize their shows, The Verge reports. Among this week’s Town Hall updates, Clubhouse shares that it will be choosing 20 creators to mold and support and help bring more value to the app’s buzzy model. The platform’s application asks a plethora of questions for prospective Clubhouse influencers, including which platforms they’re currently active on, their current reach, tools that would be most helpful on the app, shows they’d like to develop, and more. Today’s Town Hall Updates: We are launching our first creator accelerator program, Clubhouse Creator First. We are looking to support and equip 20 creators w/ resources they need to bring their ideas and creativity to life. Details and...

Mar 15, 2021

Meet The Dream Team Who Pulled Off A Live Production Of 'The Lion King' On Clubhouse 

“We are all connected in the great circle of life.” This quote from Disney’s “The Lion King” is true for the masterminds behind the musical event that took place on Clubhouse this past December. After stumbling across one another in various Clubhouse rooms like Bomani X’s “Cotton Club,” it was social networking fate that placed Noelle Chesnut Whitmore (Director/Executive Producer), Bomani X (Musical Director), Kam DeLa (Musical Director), Mir Harris (Nala), Chris Glover (Mufasa), and Myles Grier (Simba) in the presence of one another.   View this post on Instagram   A post shared by ??Clutch Boogie (B.Clutch) ??? (@_comethruclutch) AfroTech was able to sit down with the creatives responsible for “The Lion King” musical on Clubhouse — a live rendition of the cult classic which included a 40-member cast, choir, live instrumentation, and to top it all off, a seamlessly orchestrated PTR (pull to refresh) imagery that matched up with every scene in the show — to life. This interview has...

Jan 27, 2021

Hip-Hop Producer Sonny Digital is Transforming His Growing Clubhouse Rep Into a Digital Powerhouse

Silicon Valley’s next tech come up, Clubhouse is quickly becoming a hub for the biggest key players in the music and entertainment industries, and celebrities on the app are tapping into its infrastructure to build up their own digital endeavors. The game-changing, invite-only audio app has grown to be quite popular over the last few months, even while in beta testing. Now users like Grammy-nominated Hip-Hop producer Sonny Digital are putting themselves in a position to lead the app’s buzziest cultural conversations. Sonny — who joined Clubhouse two months ago — has quickly asserted himself as a leader on the social platform with his self-branded Clubhouse space, “Club Digital,” which has gained a large following for his viral “Book Club” and appreciation rooms — both of which he initiated on the app. Photo Credit: Decat / (@shotbydecat) Just like any other user who joins Clubhouse, Sonny learned the power of the app’s inner workings and has made the platform work in his favor to...

Dec 15, 2020