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Black Consumers, Get Paid for Your Data With 'Clture'

Ask anyone with sense: Black people are the culture and it’s our greatest currency. It’s a well-known fact — from TikTok dance influencers to chart-topping musicians — Black people drive every aspect of what’s trendy and marketable. As a result, companies generate millions on what the Black community deems cool. With Streamlytics — an L.A. startup founded by Angela Benton — Black consumers can now own and get paid for their online activity with “ Clture ,” a new data-driven enterprise. According to The Grio , actress and producer Issa Rae announced the new venture recently on Instagram. Accompanied by a video featuring popular social media personalities over the years, including Kayla Newman, Rae emphasized the value of Black data. “Our data is valuable, and @clturecapital was created for us to own it,” she wrote. Rae, who will operate as an owner within the company, invested in Benton’s tech company last September. “Her pioneering work as...

Niki McGloster

Apr 28, 2020