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Claire Soares

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This Founder Left Corporate America to Curate Affordable Luxury Experiences for Black Travelers

Rarely do we get to see travel depicted in a way that’s racially diverse, but this travel enthusiast is looking to change that. Claire Soares, entrepreneur and founder of Up In The Air Life , created a  travel company that focuses on curating luxury experiences all around the world while making Black travelers a priority. Soares left corporate America to pursue this business venture in hopes of providing other Black travelers with the same quality experiences she was accustomed to. “I couldn’t find travel companies that were providing luxury to people who looked like me—most of the market offering that targeted people of color was predominantly budget travel—even still today. I wanted to share my love of luxury and epic experiences at an affordable price with excellent customer service,” Soares told Black Enterprise . While Soares came into the business with her own expertise and personal experience, she still found it difficult to navigate a space where her counterparts didn’t look...

Njera Perkins

Mar 6, 2020