The time is now for Historically Black College and University (HBCU) student-athletes to get their due shine.

One of the latest HBCU athletes lined up for a name, image, and likeness (NIL) deal is Fayetteville State University’s (FSU) defensive back Joshua Williams.

According to a press release, Fuddruckers’ newest owner Nicholas Perkins will now aid a portion of the FSU football star’s school expenses in exchange for Williams making appearances at a Church’s Chicken restaurant — owned by Perkins.

In June, Perkins acquired the Fuddruckers franchise for an estimated $18.5 million, which made him the largest franchise owner and the first African American to have total ownership of a national burger business, Essence reported.

“I gravitated to the food-service business to put myself into a position to help bright, highly motived HBCU students like Joshua Williams,” Perkins said in a press release. “Joshua brings a level of determination and perseverance to the table that just can’t be taught. To be honest, in a lot of ways he reminds me of myself, so it’s been an honor to help with his education.”

The sponsorship hits close to home for Perkins as he was formerly a football player in high school in his hometown of Fayetteville. Plus, he’s an FSU alum and belongs to the Omega Psi Phi Fraternity, Inc. — just like Williams.

Williams is a FSU senior and was named CIAA Defensive Back of the Week after his stellar performances during the FSU Broncos’ first two games in their 2021 football season. The senior’s title was rightfully earned as he had “a stat line of 15 tackles, 3 passes defended and a dazzling interception returned for a touchdown,” according to a press release.

Not only is Williams an HBCU football star, but he’s also a young scholar. He holds a 3.1 grade point average and is on his way to securing a bachelor’s degree in management information systems.

Church's Chicken

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