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Choice Hotels Launches the First-Ever Franchise-Focused Group For Black Hotel Owners

For the past 15 years, Choice Hotels has devoted itself to its long-standing commitment to make small business ownership a reality for minority entrepreneurs. Now, the hotel group has announced the creation of a first-of-its-kind collective exclusively for Black hoteliers called the Choice Hotels Owners African American Alliance (CHOAAA) — the hotel industry’s only franchisee-focused group dedicated to Black hotel owners, a press release shares. As stated in the announcement, CHOAAA was designed to provide ongoing representation, support and advocacy for these underrepresented entrepreneurs in the hospitality industry. “The racial and social inequality challenges facing our nation and industry have moved us as a company to do more, building on the work we’ve been committed to for decades,” said Patrick Pacious, President/CEO Choice Hotels, in a statement. “As part of our pledge to cultivate a culture of diversity, equity and belonging, we have taken steps to decisively move us...

Njera Perkins

Dec 21, 2020