The year 2022 has been an eventful one for Chlöe as she’s snagged deals that include DoorDash, Trident, and now, Pepsi — all before releasing her debut album.
Oct 5, 2022
What would the music industry be without Black music? Or rather, what would it be without Black women ? Across eras in music, Black women — especially those more behind the scenes — have been the glue that holds things down. We love to sing along with our favorite artists. However, credit also needs to be rightfully given to the songwriters, producers, and composers who are a key reason why we blast our favorite tracks on YouTube, streaming platforms, and beyond. From infectious hooks to a catchy bass, it’s all a part of the formula to a smash record. Take a look at some of our favorite Black women behind the charts — who majority also have successful careers as artists — that AfroTech has our radar on.
Jun 28, 2022
All it takes is one person to give you a chance, and in Chloe x Halle’s case, it was Beyoncé. Thanks to their savvy social media approach, the sister duo eventually caught the attention of none other than Beyoncé, who spotted their YouTube page and eventually began pushing them on her own social media pages. “Beyoncé saw our YouTube video online, and that’s because so many people shared it, and it created a buzz,” Chloe said, according to Rolling Stone. Eventually, the Queen became their mentor and signed them to Parkwood Entertainment, her record label. And, as might be expected, that move jettisoned Chloe x Halle into the stratosphere. Even by their own admission, their career wouldn’t be what it is today were it not for Mrs. Knowles-Carter. “Beyoncé is the true definition of what it is to be yourself and work hard and give it your all,” they said to Rolling Stone. “As young artists and as young Black women who watch her, you automatically know your worth. You know to stand in...
Apr 24, 2022