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Chauncey Hamlett

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History In The Making: Shedeur Sanders Becomes First HBCU Athlete To Sign NIL Deal With Gatorade

College students are making history, thanks to the changes to the name, image, and likeness (NIL) rules. Next up is Jackson State University (JSU) quarterback Shedeur Sanders, who becomes the first Historically Black College and University (HBCU) athlete to sign a multi-year deal with Gatorade. “It’s an honor to join the Gatorade Family and represent this historic moment for HBCU athletes,” said Shedeur Sanders, according to a press release sent to AfroTech. “I can’t wait to work with Gatorade on and off the field to help create even more opportunities for HBCU students and athletes.” Shedeur Sanders can celebrate being a new signee alongside other accomplishments, which include becoming the first HBCU athlete to win the Jerry Rice Award. More recently, the 19-year-old star was named Freshman of the Year at the Southwestern Athletic Conference. “As one of the country’s best freshmen college football players, Shedeur Sanders is another incredible addition to the Gatorade Family,”...

Samantha Dorisca

Jan 27, 2022